Marketing Department

Overview

The Marketing department handles all digital marketing efforts including email campaigns, social media, LinkedIn outreach, and lead generation.

Channels

Email Marketing

Platform: OpenClaw (SMTP + Mailgun + Titan Mail)

Active Campaigns

Email Templates

• 20+ variations created
• Black/red/white color scheme
• Logo header on all emails
• Footer with Book Call + Discord buttons
• No images (text-focused for deliverability)

Sending Rules

• Max 4096 chars/message (Telegram notifications)
• Subject lines: catchy, curiosity-driven
• Content: educational first, promotional second
• CTA: Always end with “Book a call to setup TwinBot”

Social Media

Platform: Postiz

Connected Accounts

Posting Schedule

Content Pillars

1. Educational (AI tools, marketing tips)
2. Behind-the-scenes (build process)
3. Client wins (case studies)
4. Promotional (services, offers)

LinkedIn

Strategy: B2B lead generation

Targets

Outreach Sequence

1. Connect with personalized note
2. Wait 24 hours
3. Send value message (no pitch)
4. Wait for response
5. Book call if interested

ICP Targeting

• Primary: Phoenix, AZ business owners
• Secondary: Philadelphia, PA realtors
• Industries: Professional services, retail, e-commerce

SMS Marketing

Platform: OpenClaw

Active Lists

Rules

• Send time: 7 AM local
• Opt-out compliance
• Short, actionable messages

Lead Generation

Inbound

1. Website Forms - wearerwb.com/free
2. Booking Page - wearerwb.com/booking
3. Email Responses - Campaign replies
4. Social Media DMs - Instagram, LinkedIn

Outbound

1. LinkedIn Outreach - Connection + DM
2. SMS Campaigns - Targeted lists
3. Email Campaigns - Cold + warm sequences
4. Partnerships - Referral network

Lead Magnet Funnel

Free Ebook

• Title: “AI Agents for Business Automation”
• Format: PDF download
• URL: wearerwb.com/free
• Capture: Name, email, business

Upsell ($27)

• Title: “Complete OpenClaw Setup Guide”
• Length: 30+ pages
• Content: Step-by-step setup, top automations
• Delivery: After free ebook download

High-Ticket

• 30-min Consult - Free website audit
• TwinBot Setup - Custom quote ($1000-5000)
• Monthly Retainer - Marketing services

Content Calendar

Weekly Template

Content Sources

• Industry news (AI, marketing)
• Client successes
• Tool tutorials
• Trending topics
• Original research

Metrics & KPIs

Tools

Department Workflows

New Campaign Launch

1. Define goal + audience
2. Write sequence (10-30 emails)
3. Design templates
4. Test internally
5. Soft launch (small segment)
6. Full launch
7. Monitor + optimize

Lead Response

1. Lead captured (form/email/SMS)
2. Immediate auto-response
3. Add to nurture sequence
4. Personal follow-up (24 hrs)
5. Book call if qualified
6. Track in pipeline

Content Creation (Agent Schedule)

• Every 2 hours: Content Agent research
• Daily: Image Agent creates visuals
• Weekly: LinkedIn Agent posts 5x
• Monthly: Review + refresh strategy

Created: 2026-03-26